About the ECM

The European Communication Monitor is the longest-running academic study exploring the field of corporate communications. It has been conducted annually since 2007 and is known as the largest transnational study on strategic communication worldwide.

In 2024, the study design has been refocused by the renowned universities conducting the research. The ECM focuses on corporate communications in the business world. Each year, a random sample of 30 top leaders among the elite group of chief communication officers in the 300 largest companies headquartered in Europe is interviewed. In-depth insights based on statements, experiences, and forecasts from those shaping the future of the field provide unique insights into the current status and future developments of the field.

Living up to highest academic standards, this study is run by a network of leading research universities:

  • Ansgar Zerfass, Prof. Dr., Leipzig University, Germany – Lead Researcher
  • Ralph Tench, Prof. Dr., Leeds Beckett University, United Kingdom
  • Ángeles Moreno, Prof. Dr., University Rey Juan Carlos, Madrid, Spain
  • Alexander Buhmann, Assoc. Prof. Dr., BI Norwegian Business School, Oslo, Norway
  • Stefania Romenti, Prof. Dr., IULM University, Milan, Italy
  • Aurélie Laborde, Prof. Dr., Bordeaux Montaigne University, France

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Explore the ECM

Videos

What is the European Communication Monitor about?
Interview with lead researcher Professor Ansgar Zerfass

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A quick overview of key results of the ECM 2018:
Fake news, information provision, work stress, job satisfaction

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